1. Increase your bid for keywords.
Advertising > Campaign Manager > click the campaign > click the ad group > Keywords > Keyword Bid
Amazon shows you a “Suggested Bid”. Amazon is saying: “you’ll probably get clicks on your ad if you agree to pay this much per click.”
But you can manually adjust your Keyword Bid to be higher, and you’ll get shown more times. You’re telling Amazon: “I want customers to click even if I have to pay a maximum of $2.40, $2.80, $1.90, etc. per click”. You won’t always pay this amount (might be less).
But, you’ll get more impressions.