Can you remove negative Amazon reviews by appeal?
So, you got a few bad reviews and suspect it might be…

Foul play.
The ol’ 1-2.

What if competitors hired people to leave fake negative reviews on your listings?

4 signs of a potential “review attack”:

- a cluster of bad reviews in a short period of time
- reviews with generic language (“hated it”, “sucks”, “bad”)
- profiles have a history of leaving the same/similar content
- you’re unable to match the reviewer’s profile to a customer order (i.e. customer’s name doesn’t correspond with any known customer order)

If you see 4/4, it’s not necessarily a review attack. Could be coincidence. But why take the chance? Investigate. Here’s how.

Disclaimer: this isn’t legal advice and your mileage may vary. Amazon may take a closer look; they may disregard your advances. But all things considered, something > nothing.
Step 1: Gather Your Evidence
You can use the following text as a template to send to Amazon (with your own screenshots supplied): 

Hey, this is [NAME] from Amazon storefront [STORE]. Our merchant ID is [MERCHANT_ID].

Selling on Amazon is a great experience, and we’re grateful for what the platform helps us achieve. We pride ourselves on making great products, which have historically been well-received by Amazon customers.

But recently, we suspect that competitors put fake reviews on our listings.

The product in question is [ASIN], with reviews created from [DATE] to [DATE].
To help keep Amazon’s review system fair and equitable, we’d like to request that you look into these reviews to determine if they’re legitimate or not. 

Here are the reviews and profiles:

[LINK_1] from Amazon profile [LINK_4]
[LINK_2] from Amazon profile [LINK_5]
[LINK_3] from Amazon profile [LINK_6]

Let me know what you think. All the best,


Putting the same letter as a PDF could increase chances of readability and the case getting shared with the right people. The goal is to make the reviews easy and friction-less to investigate.
Step 2: Share it With Amazon
Send the template as an email to

From there, the office of Jeff Bezos’ will research the incident and get back to you.
Step 3: Amazon Makes a Decision
You may hear back affirmatively, negatively, or nothing at all.

If you don’t hear back, consider following up politely. It’s in Amazon’s interest to keep its review ecosystem high-trust and high-quality. Everyone’s incentives are aligned, here; this isn’t AmazonBasics ads.

Good luck!