Most services and softwares ignore ads you’ve got running, pause them, then start from scratch.
This can cripple your revenue, lose your ranking, and ruin your business.
It’s easy to “nuke” everything and start fresh (because it’s easier than understanding the current state of affairs), but this isn’t what AsteroidX does. We tread lightly and are VERY careful before turning anything off.
You’re smart. Chances are that some things have been done correctly. We keep what’s good. No need to reinvent the wheel. We respect what’s already in your garden and grow from there; no chainsaws, no bulldozers.
We develop a sophisticated, crystal-clear snapshot of where you stand. We need to know where you’ve been before we can take you where you’re going.
We analyze the following:
> In the account, how many campaigns are there?
> In those campaigns, what ASINs are promoted? All, or just some?
> In those ASINs, which keywords are you bidding on?
> In those keywords, what match types are used? What have the results been?
> And finally: what are sales and ACoS on a meaningful timescale?
Amazon data lags. Don’t trust data from what it says is “last week” or even “month to date”. You may have more sales that are not yet attributed to ads. So, we examine data on a longer timescale whenever possible.